About SEDAR
A New Name. An Experienced Team.
SEDAR is newly established — but built on decades of professional experience. We are a multinational team of event producers, marketers, operators, and business strategists, united by a single ambition: to set a new standard for events in Qatar and the GCC.
Our Story
Why We Built SEDAR.
SEDAR was founded by four professionals who had spent their careers delivering exceptional events, brand experiences, and business outcomes across multiple industries and markets.
We came together because we saw an opportunity — to build an events company that combined international production standards with genuine local expertise, and that brought a truly multidisciplinary leadership team to every brief.
The name SEDAR reflects our ambition: to be a trusted, enduring presence in the events industry — a company that clients return to, not just once, but for every occasion that matters.
"We built SEDAR For Event Organizers to set a new standard not just for events, but for what a client relationship can be."
Avy Soto — CEO & Founder
The SEDAR Distinction
New Company. Proven People.
Being newly established is not a limitation — it is a deliberate choice. We built SEDAR from the ground up, with the right team, the right values, and the right approach. Every process, every relationship, and every standard has been designed with intention.
01
No legacy constraints
We are not bound by old ways of working. Every process and relationship has been built from scratch, with purpose.
02
Multidisciplinary from day one
Our founding team spans creative, operational, marketing, and financial disciplines — giving clients access to complete expertise from the very first conversation.
03
International standards
Our team has worked to international benchmarks throughout their careers. That experience is embedded in how we plan, produce, and deliver.
04
Built for Qatar and the GCC
We understand the market, the culture, and the expectations of clients in this region. Local knowledge and global standards, in one team.
What Drives Us
Vision
To be the most trusted name in event design and production across the GCC.
Mission
To transform ideas into extraordinary experiences — through creativity, precision, and an unwavering commitment to excellence.
Values
Integrity
We do what we say. Every commitment is honoured, every detail is considered.
Creativity
We bring original thinking to every brief, from concept to execution.
Precision
Excellence is in the details. We plan meticulously and execute flawlessly.
Partnership
We work as an extension of your team, not just a vendor.
Excellence
We hold ourselves to the highest standard — always.