Event Design · Production · Entertainment
Where Ideas Become Experiences.
We design and produce corporate events, celebrations and brand experiences where every detail is considered — and nothing is left to chance.
About Sedar for event organizers
A New Name. An Experienced Team.
Sedar is a newly established events company in Doha, Qatar built by a multidisciplinary founding team with deep professional experience across event production, marketing, operations, and business development. We bring international standards to every brief, from intimate private celebrations to large-scale corporate productions.
What We Do
Every Event. Every Scale.
Corporate Events
Conferences
Gala Dinners
Award Ceremonies
Team Building
Annual Celebrations
Product Launches
Private Celebrations
Weddings
Brand Activations
Entertainment & Nightlife
Promotional Events
Pop-Up Experiences
Exhibition Booth Design & Production
How We Work
Precision at Every Stage.
01
Discovery & Brief
Understanding your vision, objectives, and audience to lay the perfect foundation.
02
Concept & Design
Crafting the creative direction and experience blueprint that brings your vision to life.
03
Production & Logistics
Executing every detail with precision and care — from venue to vendor to technology.
04
Delivery & Beyond
Flawless on-the-day execution and post-event support that exceeds expectations.
Our Foundation
Built on Experience.
Combined Professional Experience of Our Team
30+
Years Combined Experience
4
Expert Disciplines
1
Unified Vision
GCC
Regional Expertise
Sedar was founded by professionals who have spent their careers delivering exceptional events and brand experiences. Our team brings together expertise in creative production, marketing strategy, operations management, and financial leadership.
Portfolio
Crafted for Impact.
Our portfolio is growing. Be among the first to experience the SEDAR standard.
The SEDAR Difference
Why Leading Brands Choose SEDAR.
01
International Standards, Local Expertise
Deep knowledge of the Qatari and GCC market with world-class production values that meet global benchmarks.
02
Multidisciplinary Leadership
A founding team spanning creative, operational, marketing, and financial disciplines — every angle covered.
03
Detail-Obsessed
Every element of your event is considered, designed, and executed with intention. Nothing is left to chance.
04
End-to-End Ownership
From concept to curtain call, we manage every aspect of your event so you can focus on what matters.
05
Trusted Discretion
For private, corporate, and luxury clients who expect confidentiality and professionalism at every stage.
The Founding Team
Experienced Leaders. One Vision.
Avy Soto
CEO & Founder
A seasoned leader with a distinguished career in event strategy and business development, Avy brings the vision and drive that defines SEDAR's ambition and direction.
Scott Gill
CMO / Head of Marketing & Creative
With a career built on crafting compelling brand narratives and creative campaigns, Scott leads SEDAR's marketing strategy and creative identity with precision and flair.
Olin Howie
COO / Head of Events & Operations
A highly experienced operations professional, Olin brings the logistical expertise and meticulous planning that ensures every SEDAR event is executed flawlessly.
Ossama B Ghannam
Consultant / Head of Finance & Business Development
A respected financial strategist and business development expert, Ossama provides the commercial acumen and partnership network that underpins SEDAR's growth.
What Drives Us
Vision
To be the most trusted name in event design and production across the GCC.
Mission
To transform ideas into extraordinary experiences — through creativity, precision, and an unwavering commitment to excellence.
Values
Integrity · Creativity · Precision · Partnership · Excellence
Get In Touch
Let's Create Something Extraordinary.
Based in Doha, Qatar. Available for events across the GCC and beyond.